When the Online Service is Free, YOU are the Product
You’ve probably seen many news stories about Facebook and how it handles your personal data. Many of us rely on the online service to keep in touch with family, plan a vacation, chat daily with friends. We rarely think about the digital footprints we leave, or who would ever want to follow our tracks.
Sure, we knew that being fed advertising was part of the deal to use the platform for free. But how many of us actually read the privacy statement when we started using the service? And how many of us noticed the changes they’ve made over time?